Ways in which you can develop a stronger profile as a “Purple Squirrel”

Total numbers of job openings in America are being artificially swelled by “fake” ads, according to a report in the Financial Times. The ads – termed “purple squirrel” ads are phony since they are for positions that are not actually available but are for jobs that organizations suspect “could” be needed in a year (or longer) time, and which could take that long to fill. Financial experts are allegedly stressed over the practice, since, supposing that drawn-out work postings are inflating job opening figures, labor might not be as in-demand as it seems, causing the wrong sort of federal responses. Officially U.S. employers are adding positions, but there are worries that a significant minority of these could be purple squirrel openings – those left up indefinitely.

Recruiters have coined the expression “purple squirrels” – to depict sought-after candidates with the ideal, but often impossible, blend of skills for a given job. As innovation quickly develops, new jobs are turning out to be more complex, and require a broader range of skill sets than what was generally required of them.

This is extraordinary information for someone who recently entered the job market and is beginning to build their career. As the interest for uniquely qualified talent increases, it will open up valuable opportunities for individuals to acquire a wider skill set while choosing what to learn.

The following are some ways in which you can foster a stronger profile as a “purple squirrel”. Level up by honing both timely and timeless abilities. If you develop a specialized technical skill, such as analytics, or learn a state-of-the-art programming language, that will give a lift to your profession. In any case, recollect that it will be temporary as the expertise you’ve acquired is “timely” knowledge. In time the world will continue on toward some other programming language that might be more applicable or relevant.

Then again, if you are naturally good at speaking with individuals, impacting them, and persuading them, it could be a natural skill and something you should continue to keep advancing. Being able to influence and persuade, will always be valuable, required, and is known as timeless knowledge.

The stronger your combination of both timely and timeless knowledge, the more you’re worth your weight in gold. A strong display of initiative and desire to constantly learn always goes a long way. By and large, developing a professional growth mindset is crucial to set yourself up for the jobs that have not yet emerged.


Give yourself more time, better talent, and maximize the power of the people in your organization. Have questions or want to talk challenges and viable solutions? We’re here for you.

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